Transforming Health: The GLP-1 Shapeshifting Campaign

As the lead producer for this campaign, I worked with my agency in collaboration with a major marketing agency to create an engaging and informative 9-episode series aimed at raising awareness about GLP-1 medications. Our team designed and built all of the sets from the ground up in a studio here in Nashville, crafting a visually compelling environment to bring the content to life. Through a dynamic mix of expert reactions, in-depth video essays, and punchy listicles, we broke down the science behind GLP-1s, explored their impact on everyday life, and highlighted their role in overall wellness. Delivered across multiple social platforms, the campaign transformed complex health topics into compelling, easy-to-digest stories that connected with a broad audience.