Country Music Association
(CMA)
The High Notes
The High Notes sits down with country music icons, up-and-coming artists, stagehands, tour managers and all the people that make Country Music what it is to see how they prepare for the day before any career milestone.
In Their Boots
A mix of doc-style and correspondent-led vlogs will tap into all aspects of the country music lifestyle through one-off episodes and light touch challenges.
In Their Boots follows along and profiles many of the talented people behind the scenes of the genre. Our cameras and correspondents explore what it’s like making a living in and around Country music.
Our creative approach is flexible, shot from the POV of our correspondents as well as our subjects.